The General Assembly is the primary gathering of all members of the Asian Football Confederation, held in either ordinary or extraordinary sessions. It represents the legislative body and highest authority of the Confederation, with the power to issue binding decisions, in accordance with the provisions of its statutes.

We had the honor of delivering the full execution of the 16th AFC General Assembly, held in Riyadh in 2024. Our scope included the construction of the main stage dedicated to the conference, the development of exclusive football-themed pavilions, the iconic hexagonal digital gate, interactive display entrances, and a central centerpiece installation that served as a striking visual and experiential anchor for the event.

This event embodied a comprehensive organizational vision that reinforced the Kingdom’s position as a premier international hub for sports and global conferences.